Profound Website Redesign

My D.

After 20 years of establishment and development, Profound Technologies company wanted to refresh its branding with a new website design. Their expectation was a modern appearance, they wanted their products to come off as affordable and not too luxurious. It should not only show information about the company itself but should also be informative about the audio-visual industry. 

My role in this project was UI designer and contributor to the strategy of the new website. The creative team consulted with the owner to unlock what the previous website hadn't explored. The team came up with the idea of creating a page for Product Reviews, which informs the customers about technology devices. In addition, customers can easily compare and choose their best option in a large audio-visual market.