Profound Appétit
My D.
This year Profound Technologies kicked off a "Taste of the World" theme that they plan to carry through for the next number of years to appreciate partnerships. The theme is changing in an individual region each year, this year is France. Gifts are a combination of all the tools needed to cook the highlight dishes.
As this campaign will highlight special dishes of cuisine around the world, we call it Profound Appétit. We tried to carry the tilted Profound P throughout our brands for branding recognition and cooperated it with the handwritten font to capture the warmness of culinary cuisines.
The recipe book was designed as a Passport which even emphasizes our storyline "around the world" in this campaign. We placed illustrations of ingredients around the Passport as part of this visual cues and brought it to video and landing page as well, it brings a distinguished charm to the design.
The idea of the campaign itself is spectacular, but the design makes this campaign even more impactful. One of our customers replied with such a huge impression and a promising business deal in the future.
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