Profound Rebranding
My D.
After 20 years of development, Profound owners want to refresh their branding without losing its sophistication. It takes a long time to build the fame for a brand, and Profound is known for its trustworthy services and for simplifying the complexity of technology. My challenge is revitalizing the brand but not changing the feeling of the brand. In this condition, I planned to use colors, the scales of font size, and images to reform the Profound brand.
COLORS
I added Navy as a secondary color. Deep tone helps highlight and strengthen the brand even more.
Old direction
Old direction
FONT
Still uses the same typeface but enhances the brand by using contrasts in size and weight. The hierarchy of font size not only creates clarity for the content but also lifts the aesthetics of the design.
BRAND IMAGES
Choosing the new direction in using images. It could be AI-created, it could be human-created, but photos should recall the genuineness and humanity. The brand will create a strong connection with audiences.
Thank you
​Presentation Slides
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