Love Beauty and Planet

Love Beauty and Planet first launched the product line with new special ingredients. They are proud of being the organic cosmetics which brings the healthiest products to consumers, and more important, their packages are 100% recycled plastic, which stands for one of their core values Love the planet.

This campaign was streamed across multiple digital touchpoints such as YouTube, Instagram, Facebook, and E-commerce sites. A long with advertising on digital channels, LB&P also embraced young generation to take action by hosting activities "Trash Collecting in Ocean" at various Beaches in Vietnam. I partnered with a Copy Writer to conceptualize and develop all MKT assets. The campaign significantly raised awareness of protecting the Environment among the young Vietnamese generation.