Sunlight Extra Care

Sunlight dish-wash added-value variants have been losing share year-on-year (2014-2016) due to a lack of differentiation from the core Lemon variant. Therefore, developing a new Key Visual to be used in modern trade is necessary for their strategy to beat the old core value. Being the art director for this project, I designed a key visual to show three variants and reinforce the message that the new range of added-value variants offers something extra beyond the core anti-greasing and smelling benefits.

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Translated tagline: Still best in degreasing, Sunlight Extra now has more extra power!