Profound Brew

My D.

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Profound Technologies is truly a team players, they are not only working hard but also playing hard. One team member of the Culture Club brews craft beers for internal gatherings. It’s a unique activity that the company wants to develop a brand for it.

 

Inspired by the image of cheering beer, I developed a logo that incorporated this visual. I also integrated the iconic half-break P from the main Profound Technologies’ logo. As you can see the spilling beer is a curved portion of the letter “P”. This combination brings a playful yet distinctive logo to the craft beer brand.