Hoang Yen hotpot

Hoang Yen Group is a famous Food & Beverage group in Vietnam, they are proud of being a diverse type of restaurant chain that serves many different kinds of Vietnamese food. One example is Hoang Yen Cuisine, which is for homely Vietnamese dishes. Hoang Yen Hotpot is a chain of various hotpot restaurants, and Hoang Yen buffet is a chain of buffets with all traditional Vietnamese cuisines. Every brand requires a specific style in the design, yet needs to be artistic by using all hand drawing decors.

Hoang Yen hotpot is the first design website project I took charge of while working in their Marketing team. This project strongly expressed the fun and freestyle of the brand, those are all hand drawing icons or the harmonization between illustration and real photos of their foods, or the playing between the background's pattern and arranging in layouts. Visit their website at: hoangyenhotpot.com