Surf

A simple yet impressive social campaign that I worked on. I worked with a content writer to create a new content pillar for this campaign, which had many obstacles. First, we had to reuse all current images source from one of the old campaigns to reduce the costs. Second, we had to propose new fun content angles or even trendy ones that were irrelevant to the current source we had. Throughout so many brainstorms, as well as the execution to characterize two characters, sisters Green and Pink (each of them is a famous comedian in South and North Vietnam), we created and illustrated stories around two Green and Pink sister's life in a comic style while sending the brand's message to audiences. We successfully delivered what our client expected.